Paris Hilton just hosted 200 influencers at her Beverly Hills mansion for something called the Unstoppable ADHD Creator Summit. You might have heard about it from People, Forbes, Healthline, Fox News, or Fast Company. Every outlet mentioned the same drug by name: Jornay PM.
Nobody asked why.
In 2025, a press release went out. It said it plainly. Paris Hilton collaborates with Collegium Pharmaceutical to share her personal ADHD journey and experience with treatment. Jornay PM is projected to bring in $200 million this year.
Paris Hilton is on their payroll.
The 200 influencers who attended the summit have a combined reach of 500 million people. They left with talking points, swag bags, and content ideas. Collegium was not listed as a sponsor. They did not need to be. They are already paying the host.
The full breakdown is in my latest video. I name the drug company, the creators who attended, the media outlets that ran the press release as journalism, and the laws that were built to prevent exactly this kind of thing but do not cover celebrities.